Launched in 2008, Magento, a popular eCommerce store development platform has been making news for all good reasons. It offers a high degree of customizability, flexibility, and scalability that allow both big and evolving businesses to harness the benefits and emerge as winners in the crowded market. In other words, it’s safe to say that Magento rules over other eCommerce store development platforms. Ergo, it becomes vital to be aware of the latest trends that will revolutionize the future of eCommerce and Magento stores. Let’s get started.

1. Mobile First

Mobile phones have ingrained in our day-to-day lives and today, over half of all internet users shop via smartphones. Smart online retailers are aware of the fact that m-commerce sales are predicted to reach $2.91 trillion this year and $3.56 trillion in 2021. In fact, many of them have embraced the mobile-first approach to thrive in a fiercely competitive market. Believe us, mobile-responsive pages that load at blazing fast speed are the holy grail for the success of your Magento eCommerce store.

One powerful solution to optimize your online store for m-commerce is to build a mobile application. However, building a native mobile app is not only time-consuming but can also cost you dearly. Not to mention, smartphone users don’t install any new mobile application unless they are of their favorite brands. In such a scenario, it’s wise to go for a progressive web application (PWA) development. This modern technology is going to redefine the future of mobile web browsing, particularly m-commerce. Luckily, Magento knows this trend well and had introduced a progressive web app (PWA) studio in Magento 2.3 back in January 2019. However, if you have a custom Magento eCommerce store built on Magento 1.x, you can upgrade from Magento 1 to Magento 2 by seeking assistance from a certified developer.

Related Post: How To Be Sure If It’s The Right Time To Get A PWA For Your Magento Store

2. Better Interactivity With AI and Chatbots

Many of you might have heard of artificial intelligence and chatbots in the past few years. The reason why we are mentioning it in the eCommerce trends 2020 as well is that there are lots of potential to be unlocked by Magento store merchants when it comes to AI and chatbots. By leveraging artificial intelligence to its full potential, you can understand users’ behavior and their shopping preferences, which can help you offer a personalized shopping experience. You can make your customers feel special by offering them personalized product recommendations, promotional coupons or discounts whenever they visit your Magento eCommerce store. When you offer customers a sense of personalization and make them feel well treated, they are more likely to buy from your online store.

In parallel to artificial intelligence, chatbots can also play a vital role in improving the shopping experience of your customers. With round-the-clock availability and customer support service, chatbots not only make communication effortless with your customers but also strengthen the potential of your Magento eCommerce store. In fact, chatbot market size is predicted to rise at a CAGR of over 31% from 2018 to 2024.

3. Optimize For Voice Search

Voice search is not a new term for many of us. It’s been around for years and is going strong with every passing year. We’ve got ample statistics to validate the same. Listed below are some of them:

• According to a report by ComScore, 50% of all search queries could be voice-activated in 2020.
• 58% of people use voice search on a smartphone to find local business information. (Source: Searchengineland)
• 27% of the global internet users are using voice search queries on mobile, reported by Google. (Source: Google)
• In a study conducted by Gartner, it has been predicted that 30% of all internet browsing sessions would include voice search by 2020.

As voice search queries are surging rapidly, it becomes crucial for Magento merchants to optimize their eCommerce store for voice search.

Here’s How You Can Optimize Your Magento Store For Voice Search

• Understand what your customers are looking for, their pain points, word choice, etc. and then create a FAQ page pertinent to those questions.
• Address the queries of your customers by providing short, coherent and straight to the point answers.
• Optimize your site for long-tail keywords or phrases. When creating content for your Magento store, put yourself in your customers’ shoes and think about the long search queries that customers use to land on your site.
• Voice search results have different nuances. Hence, to show up your Magento eCommerce store for voice search queries, you need to pay attention to some important SEO factors such as featured snippets, schema, page load time, and local SEO, etc.

By default, Magento 2 store doesn’t support a voice search. However, you can get it done with the help of Magento 2 extensions. Simply head over to Magento Marketplace and find a reliable Magento 2 voice search extension that fits your needs.

4. Augmented Reality

Augmented Reality (AR) is one of the modern technologies that provide an immersive shopping experience to users. Today, many popular eCommerce brands like Sephora, IKEA, and Amazon have implemented an augmented reality feature to their store that allows customers to see how the product will look in the real environment. Similar to IKEA and Amazon, you can also implement an augmented reality feature to your Magento eCommerce store and provide a delightful shopping experience to your customers. In fact, over 70% of customers prefer to visit and buy from eCommerce stores that have implemented an augmented reality feature.

Final Words

If you want to stand out in the competitive eCommerce market, you must provide a smooth and hassle-free shopping experience to your customers. In this insightful post, we’ve discussed some of the top trends that will surely help you provide a delightful shopping experience. In case, you need an expert on your side for optimizing your Magento eCommerce store, you can hire certified professionals from Magnomates. Connect with the industry professionals by dropping an email to info@magnomates.com