The Ultimate Guide To eCommerce Customer Acquisition in 2020

eCommerce Customer Acquisition Guide

Starting your Magento powered online store always sounds interesting but you need to be cautious from the beginning itself if you want to grow your business on a vertical trajectory. Otherwise, you may end up facing some serious setbacks that will push your growth plans to a backseat. Luckily, you can avoid the common mistakes that many Magento store merchants do while attracting new customers to their store. In this insightful post, we’ll discuss a detailed customer acquisition strategy that will help you drive new customers whilst keeping the existing ones. But before that, let’s look at the key reasons why most of the eCommerce stores end up in failure:

  • Lack of online marketing – 37%
  • Poor online search visibility – 35%
  • Not sound marketing for their products or services – 35%
  • Run out of cash – 32%
  • Price or costing issues – 29%
  • Not having skilled resources – 14%
  • Product mistiming – 11%

Now that we’ve stated the key reasons behind failing of many eCommerce stores, let’s look at some powerful customer acquisition tactics that you should steal in 2020.

Table of Contents:

1. Define Your Buyer Persona

How to define your buyer persona

The first step to drive more customers to your Magento eCommerce store or the winning formula for your eCommerce store is to identify who your potential audience is, how you can connect with them, what they are talking about on social media, and what they are searching for on Google. Answers to these questions will help you get a clear idea of who will consider buying from you. Now, the question popping up in your mind is how to get the answers to these questions. Right? Well, listed below are some of the popular ways:

  • Conduct a thorough market research and survey customers
  • Run targeted ads on Google, Facebook, and other networks
  • Connect with micro-influencers of your niche
  • Guest posting on websites similar to your niche
  • Ask for users feedback via email or social networking channels
  • Comb through your competitors’ sites to find out who their customers are

2. Choose The Right Acquisition Channel

Customer Acquisition Channel

Once you have figured out who your potential customers are, the next important thing that you need to do is to identify the best channel to connect with your prospects. When it comes to choosing the popular communication channels for acquiring new customers, you can bank upon social media engagements, surveys, email, phone calls, and industry events. You can also try a combination of different communication channels for your Magento eCommerce store. Once you’ve tried all the channels, you can compare their results to find out the most effective one for your business.

3. Organize Contests or Giveaways

Contest or giveaways

Who doesn’t love freebies? Believe us, nothing could be more effective in acquiring new customers than running contests or giveaways. In order to win new customers, you can either run contests on your website and social networks or collaborate with niche influencers having a wide customer reach.

There are a few things that you need to keep in mind when organizing a giveaway on social media. Always ensure that the instructions to participate in the giveaway are coherent, so are the winning criteria. Another important thing that you need to ensure is that you offer something valuable that excites everyone to participate in the contest.

Here’s a brilliant example of a giveaway organized by Forever21, a popular fashion apparel brand for women.


4. Leverage SEO

Search Engine Optimization

Search engine optimization, commonly known as SEO, is the backbone of an eCommerce business. It is one of the most effective strategies for customer acquisition. When done right, it will not only improve your store’s organic search rankings but also make your brand discoverable by your potential customers.

Better search rankings and brand’s visibility is the primary stage of the customer acquisition funnel. When you hire SEO specialists, they will improve your brand presence by employing a suite of SEO activities such as link building, URL Rewrite, social bookmarking, and much more.

Another powerful tactic that SEO experts employ to drive more customers is to make your Magento powered eCommerce store mobile-friendly and responsive. Close to 51% of all internet traffic in the third quarter of 2019 came from mobile devices. This simply indicates that offering smooth mobile shopping experience can be effective in converting prospects to customers.

Also Read: Secrets To Rank Your Magento Store Higher on Google In 2020

5. Create Optimized Landing Pages

Landing pages optimization

Another power strategy for acquiring new customers is creating a well-optimized landing page for your Magento backed eCommerce store. With the help of an eCommerce development company, you can design a compelling landing page that channels customers to your product or service page. You can also incorporate a few elements in your landing page that facilitates conversions:

  • A visually appealing image
  • A powerful call-to-action button
  • An attention-grabbing headline
  • A strong value proposition (the benefits)
  • Social proof or an endorsement

Besides creating an engaging landing page for your Magento eCommerce store, you should also do A/B testing to optimize it further. It goes without saying that running the A/B test for your landing page design is a trial and error method. Keep experimenting with CTAs, different fonts, color psychology, and images to find out what is helping you acquire more customers.

Also Read: Magento 2 migration – How to Decide When You Should Upgrade

Final Words

There’s no magic wand available that can guarantee you an influx of new customers to your Magento eCommerce store. You need to keep experimenting with different marketing tactics to become a master in the game of acquiring new customers. If you religiously follow the 5 powerful tactics discussed in this insightful post, you can surely attract way more customers in 2020 and beyond. In case, you struggle to manage your time for core business activities and feel you need expert help for Magento store management services, you can hire certified experts from Magnomates. Connect with industry experts by dropping a line to

Magnomates Blog

The Magnomates Blog

Curated by the Marketing & Communications team at Magnomates. In this blog, we share our unique take on Magento Web Development and its challenges. Subscribe to our newsletter to stay up-to-date.

9,606 Replies to “The Ultimate Guide To eCommerce Customer Acquisition in 2020”

  1. Your writing is perfect and complete. slotsite However, I think it will be more wonderful if your post includes additional topics that I am thinking of. I have a lot of posts on my site similar to your topic. Would you like to visit once?

    1. ethinyl ciprofloxacino jarabe peru It originally started out as a peaceful protestГў and we certainly support that, in fact encourage people to peacefully protest, exercise their First Amendment rights, LAPD Cmdr how long does it take for tamoxifen to start working Chief executive Sir Tom McKillop said copy cat versions of its ulcer and heartburn treatment Prilosec, breast cancer drug Nolvadex and heart drug Zestril had knocked 1

    1. 7, 8 The ASCEND HF trial Acute Study of Clinical Effectiveness of Nesiritide in Decompensated Heart Failure of nesiritide in AHF revealed no differential effect of nesiritide on symptom relief or outcomes in AHF patients with HFrEF or HFpEF but tested standard dose nesiritide and did not examine the interaction between treatment effect and EF on decongestion and renal preservation viagra pill dosage

    2. 60 On the contrary, the exploration of the uromodulin hypertension association has been more successful opening up new insights into TAL function and BP regulation best price cialis Risk of alloimmunization and delayed hemolytic transfusion reactions in patients with sickle cell disease

    1. Consider the age, general physical condition, cardiac risk factors, and clinical severity of myxedema and duration of myxedema symptoms when determining dosages of Levothyroxine Sodium Injection propecia generika 1mg Raloxifene binds to estrogen receptors, resulting in differential expression of multiple estrogen regulated genes in different tissues

    1. 2019 Aug 30; 65 2 30 36 stromectol Be careful and be sure to specify the information on the section Special precautions for disposal and other handling in the instructions to the drug Tamoxifen Nichi iko directly from the package or from the pharmacist at the pharmacy

      1. 71 developed a novel polymer monolith microextraction PMME using a poly methacrylic acid ethylene glycol dimethacrylate poly MAA EGDMA monolith in conjunction with capillary zone electrophoresis for the determination of several angiotensin II receptor antagonists in human urine cialis online pharmacy Comparisons of demographic and clinical characteristics and secondary outcomes between patients with and without early fluid overload and between patients with and without PICU acquired daily fluid overload are summarized in Tables 2 and 3

    1. These were a small number of patients who were diagnosed to have ERО± positive breast cancer on core biopsy histology doxycycline for tick bite Use of electrocardiographic mean QRS vector axis in the frontal plane for the differential diagnosis of a cyanotic newborn with decreased pulmonary blood flow

    1. Finally, to expand our understanding of the role of Podarcis sicula as a bio sentinel we address ICI 182, 780 treatment to identify in the brain, as well as in the testis, its toxicological effect on germinal cells spironolactone vs accutane Table 4 reports the quality scores assigned to each cost effectiveness study using the best case scoring method where full points were assigned to inapplicable criteria

    1. In the general population, the CRC incidence was decreased by 26 RR 0 clomid over the counter viagra ivermectina como purgante But Russia has made clear it believes authorization of the use of force would require a second resolution to be introduced if the Syrian government or its opponents are found to have violated the country s commitments on chemical weapons

    1. The decrease in breast cancer death rates is thought to represent progress in both earlier detection and improved treatment modalities 36 hour cialis online Symptoms of ovarian hyperstimulation syndrome often begin within a week after using injectable medications of HCG to stimulate ovulation, though sometimes it can take two weeks or longer for symptoms to appear

    1. minocin diclofenaco tiamina piridoxina cianocobalamina para que es Oracle Corp forecast sales and profit for itssecond quarter that fell short of expectations as it continuesto battle soft global IT demand and smaller rivals what mg does viagra come in 99 and fetal newborn death odds ratio, 0

    1. doxycycline hyclate vs monohydrate Weight Loss Supplements Even A Minuscule Amount keto low calorie recipes Of This Compound Is Sufficient Sufficient To Reduce Visceral Adipose Tissue Weights And The Induction Of High Lipid Fat Content Material This Is Achieved By Way Of The Inhibition Of Fat Layers On The Periphery Of The Liver, Ensuing In The Reversion Of Leptin Concentration And The Normalization Of Lipid Abnormalities

    1. Blood samples are taken at particular intervals to measure the blood glucose Secondary diabetes refers to elevated blood sugar levels from one other medical condition Secondary diabetes could develop when the pancreatic tissue answerable for the production of insulin is destroyed by illness, corresponding to continual pancreatitis, trauma, or surgical removing of the pancreas In autoimmune illnesses, similar to type 1 diabetes, the immune system mistakenly manufactures antibodies and inflammatory cells which may be directed in opposition to and trigger injury to patients personal body tissues does bacon raise blood sugar In individuals with kind 1 diabetes, the beta cells of the pancreas, which are liable for insulin manufacturing, are attacked by the misdirected immune system tamoxifen weight loss The effect of onabotulinumtoxinA on aura frequency and severity in patients with hemiplegic migraine case series of 11 patients

    1. Every article I came across said that you should not massage the prostate for fear of inducing bacteremia, but not a single one of those statements had a citation, so I have no idea if this is a real thing or just another medical myth buy cialis online forum

    1. Dosage is based on the condition the product is used for and the type of ginseng priligy If by week 3 your gynecomastia is gone then start tapering off that week and get off week 5 or even for if you taper off in days rather then weeks

    1. stromectol cream Dx 2 2 2009, IDC, 2cm, Stage IIA, Grade 3, 0 8 nodes, ER PR, HER2 Surgery 3 29 2009 Lymph node removal Right, Sentinel; Mastectomy Left, Right; Reconstruction left DIEP flap; Reconstruction right DIEP flap Chemotherapy 4 9 2009 AC

    1. There are spontaneous pregnancies when otherwise we might think, based on the past, that it could not happen purchase cialis online cheap Based on experiments using isolated segments of proximal tubules, it has been estimated that, in the course of secretion, the intracellular concentration of the organic anion PAH rises to 100 300 times the concentration in either the peritubular or luminal fluid 18

    1. I also spent a lot of time nursing here back and forth in her health so it s hard to fathom this time she didn t bounce back tamoxifen Nude mice were harvested at indicated time points, and tumor tissues were collected

    1. cialis no prescription progestogen antibitico cloridrato de ciprofloxacino The executive committee has agreed for Fifa to begin a consultation process which will look at all the impacts of moving the tournament from June July due to the extreme heat in the Gulf at that time of year

    2. cialis prescription online In 11 patients with rheumatoid arthritis who took sulindac or naproxen with or without ciclosporin 5 mg kg day there was greater impairment of renal function during administration of the combination, with reductions in glomerular filtration rate and effective renal plasma flow and a blunted response to furosemide 70

    1. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes cialis buy Since it uses the same recombinant 56 kDa TSA of only the common subgroups Karp, Kato, and Gilliam it results in a wide range of sensitivities and specificities

    1. In an unusual move, 20 Senate Democrats signed a letter earlier this year pressing Obama to turn to the former professor from the University of California at Berkeley buy cialis It is an analogue of oxytocin, and its action is similar to that of oxytocin it causes contraction of the uterus

    1. ondansetron amiloride 5 mg- hydrochlorothiazide 50 mg tablet The uncertainty over the timing of the Fed s stimulustapering plans have roiled global markets in recent months, asinvestors fretted about the reduction of the U cheap cialis no prescription Potassium Helps Your Cells, Kidneys, Heart, Muscles, And Nerves Work Properly

    2. buy cialis online prandin teva cloxacillin 500mg side effects The auto industry has been increasingly shifting towardusing lithium ion batteries rather than the cheaper, but heaviernickel metal hydride battery still used widely by Toyota MotorCorp in its top selling Prius

      1. lasix uses Echocardiography can provide a substantial amount of information regarding cardiac structure and function and is considered a critical component of the workup for patients with suspected AHFS

    1. Moreover, combination treatment with sclerotherapy and nonselective beta blockers offer no advantages over the use of beta blockers alone for the prevention of esophageal variceal hemorrhage tamoxifen citrate bodybuilding To date, adjuvant endocrine options for premenopausal women include tamoxifen with or without ovarian function suppression OFS or an aromatase inhibitor with OFS

    2. At age 40, roughly one in 870 0 clomiphene citrate for women When a vet prescribes oral antibiotics for systemic treatment of furuncles, it s imperative that the dog owner administer the entire course as directed, even though the animal may require pills up to three times a day for two months or more

    1. Aims We aimed to investigate the effect of tamoxifen on circulating concentrations of lipoprotein a Lp a through a meta analysis of available randomized controlled trials RCTs and observational studies cheap cialis online Birth defects are health conditions that are present at birth

    1. Taking green tea along with midazolam Versed might increase the effects and side effects of midazolam Versed 60mg priligy Pressure Volume measurement of OCT3 knock out mice revealed preserved systole but impaired diastole

    2. The gene encoding OXA 48 enzyme was located on the chromosome in the three strains tested and surrounded by the almost similar structures that compose the Tn 1999 п»їstromectol Chuck loved watching things grow and develop, whether crops, animals or children

    1. Now that I am on Clomid he expects my numbers to be above 15 but would like to see those numbers in the 20 s at least because I do ovulate on my own and my numbers were above 10 without medication kamagra side effects Henderson IC, Berry DA, Demetri GC, Cirrincione CT, Goldstein LJ, Martino S, Ingle JN, Cooper MR, Hayes DF, Tkaczuk KH, Fleming G, Holland JF, Duggan DB, Carpenter JT, Frei E 3rd, Schilsky RL, Wood WC, Muss HB, Norton L

    1. At this time, the cosmic starry sky above the male enhancement pills free trial canada ancient world of immortal cultivation is still bright ipledge accutane Quality control of samples was performed using a Nanodrop ND 1000 spectrophotometer

    1. Population structure and genotype phenotype associations in a collection of oat landraces and historic cultivars 5 mg tamoxifen study Her longest period of sobriety was a 3 month period following a brief hospital stay for alcohol detoxification 7 years ago

    1. Although well- performed and controlled clinical trials that provide evidence for testosterone treatment are absent at the present time, low- dosage androgen supplements combined with other drugs might play a vital role in treating idiopathic male infertility, and the inhibition of spermatogenesis by negative feedback inhibition is not a major concern buy cialis online india

    1. The anticancer drug tamoxifen, which was found to be effective as a glutamate transport inhibitor, did not increase but prolonged the cellular calcium response to glutamate, indicating that it had a different mechanism of action compared to that of standard glutamate transport inhibitors safe place to buy cialis online Although this study was published before standardization of the diagnostic criteria for HRS by the International Ascites Club IAC, more recent studies confirm that HRS still constitutes a significant risk for renal failure in patients with cirrhosis

    1. In that light, as a four part mixture the design is intended to provide active testosterone in a very quick fashion, as is allowed by the attached Propionate and Phenylpropionate esters and to continue the duration of release for a far extending period of time through the following two longer esters; Decanoate being the longest of all tamoxifen citrate for sale For survivors who remain fertile, questions about conception remain

    1. cheapest cialis For gynecomastia caused by anabolic steroid use, research supports the use of anti estrogen drugs like tamoxifen to reduce the amount of estradiol caused by the breakdown of the anabolic steroid Can Arimidex Get Rid Of Gyno 1 How to get rid of man boobs gynecomastia treatment options

    1. priligy amazon canada The intermittent administration of antimycobacterial drugs has been a standard approach to drug susceptible tuberculosis therapy in North America for more than two decades 162 therefore, it seems reasonable that macrolide susceptible MAC pulmonary disease might also be effectively treated with intermittent antibiotic administration

    1. kamagra online As I was saying in a recent article instead of stocking up 10 types of antibiotics many having similar substances you should consider 4 5 with totally different actions, so if the bacteria is resistant to one of them, you have 4 totally different solutions to try

    1. White mushrooms have been shown to block estrogen synthase enzymes in vitro, and researchers found that when comparing 1000 breast cancer patients to the same number of healthy controls, those who ate more than just one half of a mushroom per day experienced a 64 risk reduction over women who ate no mushrooms clomiphene testosterone The well established benefits of an adjuvant endocrine treatment with aromatase inhibitors can only be achieved if patients adhere to prescribed medications

    2. priligy in usa This recovery is probaly due to the replacement of certain types of conventional dendritic cells cDCs or macrophages, in which the SIRPО± floxed gene was rearranged, with their progeny in which the gene is not rearranged

    1. The resultant increase in oxygen tension at the outside wall of arterial vessels could in turn enhance AV oxygen shunting by increasing the effective P o 2 gradient driving shunting viagra vs cialis Estrogen receptor alpha ER alpha and progesterone receptor PR were assessed on frozen tissues, and PR isoforms A and B were detected on fixed tissues

    1. Black Cohosh suggested uses include cough, sore throat, painful menstrual periods dysmenorrhea, indigestion heartburn, labor induction, menopausal symptoms, nervous tension, premenstrual syndrome, and rheumatism does tamoxifen cause weight gain Tamoxifen stimulated tumor growth has been observed in human endometrial tumors implanted into athymic animals

    1. In this subset of patients, and particularly in those with hypogonadism, elevated levels of circulating estradiol may establish a negative feedback on the hypothalamic pituitary testicular axis by suppressing follicle- stimulating hormone FSH and luteinizing hormone LH production and impaired spermatogenesis where to buy clomid in uk Agent Human breast Rodent mammary Reference human Reference rodent Estrogenic pharmaceuticals HRT estrogen progestin Positive Positive Cogliano et al

    2. priligy buy I also saw that there is a problem of choosing what to say obviously Dana sees the problems with the Shang study as being the important things to get across, from my point of view I see those problems as besides the point, the important point being not that the Shang study showed that all effects were placebo effects they never claimed this; the important point was that it showed that it was plausible that they could be and that was not disputed by the JCI study

    1. On the basis of information from this cohort, the aim of the study reported here was to investigate whether the cancer risk of offspring of women evaluated for infertility is different from that of offspring born to women not evaluated for infertility hereafter referred to as fertile women india online pharmacy isotretinoin 10 However, serum isoflavone concentrations following a high soy meal can reach low micromolar levels, 11 thereby exceeding postmenopausal total estrogen levels by 10 3

    1. Adjuvant chemotherapy has been investigated in uterine sarcomas in view of their increased risk of distant metastases generic cialis 20mg Nocturnal light pollution and underexposure to daytime sunlight Complementary mechanisms of circadian disruption and related diseases 2015 Chronobiology International

    1. Results Tamoxifen treated patients with estrogen receptor positive tumors expressing none or low levels of HOXB13 had a clear benefit from tamoxifen in terms of longer distant recurrence free survival DRFS hazard ratio 0 cialis prices

    1. However, as the lactating breast accumulates FDG 27, it is suggested that contact between mother and child be limited for 12 h after injection of FDG to reduce the radiation dose that the infant receives from external exposure to radiation emitted by the mother cheap viagra and proscar

    1. cialis online generic He took the who manufactures blood pressure medication first step hard, Heavy breathing filled the room, Karajan finally stood in phytermine and blood pressure meds front of Elises, Elises opened her eyes and looked at Karajan quietly