With eCommerce retail sales projected to reach $6.54 trillion in 2022, it seems the best way merchants can grow today. The eCommerce market is flooded with retailers – each wanting to establish their brand and stand out – with more than 7.1 million online retailers worldwide. And let’s accept the fact that succeeding in this competitive environment isn’t a cakewalk; it’s only those who go the extra mile for their customers to beat the competition. And, unsurprisingly, it’s those brands who succeed in turning their visitors into buyers and customers into brand evangelists.

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