With eCommerce retail sales projected to reach $6.54 trillion in 2022, it seems the best way merchants can grow today. The eCommerce market is flooded with retailers – each wanting to establish their brand and stand out – with more than 7.1 million online retailers worldwide. And let’s accept the fact that succeeding in this competitive environment isn’t a cakewalk; it’s only those who go the extra mile for their customers to beat the competition. And, unsurprisingly, it’s those brands who succeed in turning their visitors into buyers and customers into brand evangelists.
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Magento is a popular e-commerce store development platform, both among the developers and online merchants. Being an open-source e-commerce content management systems (CMS), Magento offers a complete flexibility to online merchants by allowing them to customize the platform’s basic functionality as per their unique business requirement. Through Magento custom module development, online merchants can improve the existing features of their store, or even create new ones from scratch. Without further ado, let’s take a quick look at the benefits offered by custom Magento modules.
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