Did you know? Around 43% of eCommerce traffic comes from Google (organic search). As a store merchant, it’s your responsibility to ensure that your online store ranks higher in the search engine result page. When your eCommerce store ranks at the top on Google, it will bring more potential customers resulting in increased leads, sales, and profits.
If your eCommerce store is built on Magento, half the battle is already won as Magento is SEO optimized by default. To help you win the other half, we’ve listed down some little-known secrets that will make your eCommerce store more optimized and SEO friendly. Let’s get started.
1. Leverage the power of content
If you want to rank higher in Google search results, you need to create precise, persuasive and self-explanatory content for your Magento store. The content you develop needs to be 100% copyscape free as it is going to form the base of your SEO strategy.
Always keep in mind that Google tracks the total time spent by a user on a page. So, if your potential customers don’t find what they are looking for on the page they are visiting, they will quickly leave and you’re likely to lag behind in Google search rankings. Besides this, you should also update the content of your website periodically. This will keep your store active and in a healthy state.
2. Use target keywords
No matter how engaging your content is, it is not going to appear in search results unless the targeted keywords are incorporated smartly in the content. Keywords are the building blocks and when used strategically in the content, it can help your Magento store rank higher in Google SERP. So, carry out extensive research and try to understand the search habits of buyers. You can also make use of the keyword planner tool to discover the keywords that you should use in your content. Besides this, you can review competitors’ website to find out the keywords used by them.
3. Make your store mobile friendly
With around 4 billion mobile users across the globe, it is predicted that m-commerce will be accountable for $3.56 trillion sales by 2021. In a mobile-driven eCommerce market, if your Magento store is not mobile optimized, you’re likely to miss out on a lot of potential customers.
To make your Magento store mobile friendly, you can do the following:
- Optimize heavy images without compromising on quality so that they can load instantly
- Write shorter product descriptions, metadata, URLs and so on
- Ensure that the buttons are sized for the “large thumb or finger”
- Use a theme that is mobile responsive
Is the theme of your Magento store mobile friendly? If not, avail Magento theme design services from the experts and let them optimize it for the mobile device.
4. Upgrade your store to the latest version
It is well-known that the Magento team upgrades the platform quite frequently. Usually, there’s a minor upgrade every two months and a major one nearly every quarter. Since the release of Magento 2, there has been over 30 releases to date. Upgrading your Magento store to the latest version brings a host of latest features, security and code enhancements, and performance improvements that will help you keep your store secure and protected. If you don’t know how to upgrade the store to the latest version, it’s wise to hire Magento developers from a reputed agency.
5. Improve the page load speed
Website Speed plays a vital role in your organic search rankings. Around 40% of visitors leave a website that doesn’t load within 3 seconds. In fact, a slow loading site impacts not only search rankings but also increases the bounce rate, which negatively affects the conversions. Furthermore, Google also prefers fast loading sites and ranks them higher in search results. This simply means that you should optimize the speed of your Magento store and keep the page load time under 3 seconds.
There are several ways to improve the speed of a site. Listed below are some effective ways that you can follow:
- Compress JS and CSS files
- Use content delivery network (CDN)
- Optimize Magento database and logs
- Enable flat catalog
- Choose a fast and secure web hosting
Moving your Magento store to the top of search results is not an easy task. If you implement the strategies discussed in this post, your website’s search rankings will certainly improve. But, if you struggle to achieve the desired results, we suggest you avail Magento store optimization services from Magnomates. Hire a certified expert who can bring your store to the forefront. Write to us at email@example.com to get started.