Last year, when Magento 2.3 was rolled out, Magento had announced Magento Progressive Web Applications (PWA) Studio.
Well, Magento PWA Studio is finally here and there’s a lot to be excited about. By introducing progressive web app (PWA) Studio, Magento allows merchants to develop online stores that deliver app-like experiences.
PWAs are the next big thing. Why are we saying so? PWAs leverage modern web capabilities to deliver an app like functionality such as generating push notifications, work with or without an internet connection and can be easily added to the home screen of a smartphone, thereby, delivering enhanced user experience. In short, progressive web apps are the best alternative for businesses that don’t want to invest in a native mobile application.
How Are PWAs Helpful For Magento Users?
For eCommerce merchants, progressive web apps can do wonders. You would be surprised to know that AliExpress witnessed a 104% increase in conversions for new users and around 74% increase in time spent per session after investing in progressive web app development.
Now with Magento PWA studio, you too can achieve a similar (or even better) growth rate. Magento PWA studio comes with a suite of tools to build a PWA storefront on top of Magento 2 to deliver an app-like experience to shoppers, right in their mobile browsers.
How Can Merchants Take Advantage of Mobile Commerce With PWAs?
Over the last few years, mobile commerce is on the rise. According to a report by Statista, mobile commerce will be accountable for 72.9% of all retail eCommerce sales in 2019. For Magento store merchants, this is not surprising at all. Since over 40% of their sales and 70% of their overall website traffic comes from mobile. This establishes the need for mobile application development. However, the question that arises is how to make the most of mobile commerce.
Considering the stiff competition in app stores (over 2 million apps available in Android app store and 1.8 million apps in Apple’s app store as of the first quarter of 2019), getting a progressive web application developed for your Magento store makes sense. With PWAs, you not only eliminate the exorbitant cost that you may have to bear for native app development (can save up to 75%) but also cut through the noise and engage with your prospects effectively. Another benefit of developing a PWA is that it is written in a single code base that works seamlessly across all the browsing platforms.
With Magento’s PWA studio, you simply convert your existing Magento store into a PWA. However, if you are not a tech-savvy person, you may seek the help of Magento development services providers to get a PWA for your eCommerce store.
Do PWAs Load Faster Than A Responsive Site?
Did you know that 47% of users expect a webpage to load within 2 seconds or less?
Always remember that a slow loading site impacts not only your conversions but also bounce rate negatively. With faster loading sites like PWAs, you can improve not only the conversion rate but also stay ahead of the competition.
According to James Zetlen, Senior Front End Architect at Adobe, PWAs primarily focus on the speed. Unlike responsive sites, progressive web apps (PWAs) pre-load and store your site data on the customers’ mobile phones while they browse. This helps in faster page loading even when a large number of users are accessing the app at the same time. Furthermore, PWAs work seamlessly in an unstable network condition, allowing your customers to access your Magento store’s product catalog and continue shopping without any hassle. Also, all the traffic on your Magento eCommerce store is being directed through HTTPs, which means, you don’t have to fret about any security threats.
Are PWAs Helpful In Improving Your Organic Search Presence?
Unlike native mobile apps, which can be found only in app stores, your progressive web application is still a webpage that can be crawled and indexed by the major search engines like Google, Yahoo, and Bing. When you convert your Magento store into a progressive web app, it gives your customers an immersive app-like experience while retaining the robustness of the web. PWAs are well-optimized for mobile and their fast load time means higher rankings in mobile search results.
If you are also planning to get a PWA for your Magento store, we suggest you hire experienced and dedicated professionals from Magnomates. Connect with our experts by dropping a line or two to firstname.lastname@example.org