The arrival of the holiday season enthuses both buyers and sellers alike. For consumers it means meeting friends and family, sharing gifts, shopping excursions, festivities and having enough time to indulge in their interests. Sellers, on the other hand, are excited about the possibility of business, selling more goods and maximizing profits. After all, at least half of the total annual sales happen around this time of the year. But to make the most of this once-in-a-year opportunity, sellers have to be well prepared. Especially, if you are into eCommerce and own a Magento store the preparations have to be more elaborate than any other business. This is simply because even a small outage on your Magento site during the holiday season may cost you dearly.
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Undoubtedly, Magento is one of the popular, successful and robust platforms for eCommerce store development. The open-source nature and full customizability make it an ideal eCommerce solution both among the large and small businesses. Trusted by the world leading brands like Nestle Nespresso, Coca-Cola, Ford, Nike, Christian Louboutin, Olympus, and more, Magento is powering over 190,000 stores across the world and over 13k websites are in the top 1 million sites.
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Magento is making strong waves in the eCommerce industry for all the good reasons. Launched back in 2008, Magento has become a popular open-source eCommerce CMS platform embraced by the world leading brands including BVLGARI, Hermès, Burger King, Coca-Cola, Samsung, Lenovo and millions of other SMEs across the world. The reason behind the rising popularity of Magento is that it offers a high degree of flexibility, scalability, and extensibility.
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The wait is finally over with the release of Magento 2.3.0 on November 28, 2018, six months since the first official announcement at the Imagine 2018 conference. This latest version has brought a host of new features, security updates, and performance enhancements for Magento store development that will help online store merchants fuel their business growth while enabling developers to deliver projects more quickly and much faster.
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Smartphones play an important role in online sales. Over the last couple of years, the rate of conversion via smartphones has improved. However, there’s a lot that still needs to be achieved and we are still pretty far from mending the mobile revenue gap.
Continue reading “Is Your Magento Store Optimized For Mobile Conversions? Here’s All You Need To Know!”