If you have landed here then either you already own an online Magento store or are planning to get one. Magento, no doubt is one of the best platforms for eCommerce websites and kudos for selecting it for your store. Appearance is key for the success of your store. An attractive store that is easy to navigate would obviously compel the visitor to stay longer, browse and make a purchase. However, it is easier said than done. Online store owners often face this dilemma of choosing between a ready-made theme and Custom Magento Theme Development. Each of these options has their own set of pros and cons, that we are going to discuss in here.