With eCommerce retail sales reaching the astounding $2.3 trillion mark in 2017 (source:Statista), the number of eCommerce stores is also undergoing a significant increase. Due to the availability of innumerable buying options, the choices available to customers are also burgeoning due to which they are becoming more demanding. In such a scenario, creating a successful eCommerce website is becoming all the more challenging and important simultaneously.
If you are planning for Magento website development, the following core areas should bag your special attention:
1. SEO friendliness
If you are not ‘visible’ to your prospective buyers, spending a considerable amount of money for improving your website would prove to be a big waste. ‘Creating’ visibility for your store with the help of search engine optimization and smart use of keywords, meta descriptions and title tags help in laying the foundation for striking a deal. You can seek help from Magento development services to give your Magento website the right start.
2. Luring design
According to visitor psyche, the first thing that comes to notice is your website’s design. It should be such that it helps in creating a sense of authenticity and trust among the visitors. Also, it should pave way for easy navigation. All the necessary call-to-actions and contact details should stand out.
Pro tip- Design plays a key role in casting a favourable impression about your site. However, it shouldn’t be overpowering. It should act complementary to your website’s content and enable users to accomplish what they are on your site for- making a purchase.
3. ‘Right’ Content
If you want your website to reach far of places and become a vehicle for impressive sales, it is highly important to place due emphasis on your website’s content. For your content to be impactful, it should breathe originality and conviction. It should be crafted in such a manner that it conveys all the details about a product that a prospective buyer would want to know. Also, it should be blended with persuasion in just the right amount to induce the buyer to click the ‘buy now’ button.
4. The route to engagement
Once potential buyers visit your website, your next focus should be on keeping them gripped. The more time they spend on your site, the more likely it is that their buying decision would be in your favour. If you want to take this a step ahead, integrating your social media account with your website can act as a great way of driving user-engagement.
5. Usage Tracking
A great way to enhance your user experience and widen your business avenues is to track visitor’s activities on your site. It helps you in identifying improvement areas so as that you can trace buyer behaviour pattern and work on individual elements to propel your site’ usability and performance.
Get to Know!
If you are looking for an expert company who incorporates all the nuances of ideal Magento Website Development Services, you are at the right place. For learning more about how we can cater to all your Magento specific needs, you can write to us at email@example.com