The arrival of the holiday season enthuses both buyers and sellers alike. For consumers it means meeting friends and family, sharing gifts, shopping excursions, festivities and having enough time to indulge in their interests. Sellers, on the other hand, are excited about the possibility of business, selling more goods and maximizing profits. After all, at least half of the total annual sales happen around this time of the year. But to make the most of this once-in-a-year opportunity, sellers have to be well prepared. Especially, if you are into eCommerce and own a Magento store the preparations have to be more elaborate than any other business. This is simply because even a small outage on your Magento site during the holiday season may cost you dearly.